Corporate Philosophy

Management Philosophy

We believe that all members of RISU Group are a part of one family. Management is devoted to the goal of improving life and bringing happiness to all included in the RISU Group family while continuing to make contributions to society.

Our Five Core Principles


Employees shall strive to develop the company in a spirit of mutual trust.


Employees shall work as "ONE," in unity, to overcome any challenges.


Employees shall strive to blaze trails in new fields to improving productivity.


Employees shall understand the company's public nature, and contribute to society through the group's products.


Employees shall watch over each other's well-being so that all can enjoy a healthy and vibrant life.

Brand Mark

1957 - 1988

Squirrels are small animals that reproduce rapidly. Since they do not cause any particular harm to humans, they are much adored by the public.
Although squirrels have small bodies, they are diligent and efficient workers, always contributing to their community's quality of life.
RISU Plastic Group has adopted the “Risu” or squirrel as its logo in hopes to inherit the spirit of the animal. To be industrious squirrels, RISU Plastic Group aims to win the esteem of the public by fulfilling its social mission and fostering rich and joyful lives for its employees. With the "Risu" spirit in mind, we hope to continue developing for the next 100 years.

Apr, 1989- Present

The "RISU" image of the RISU Plastics Group, which continues to make great strides toward brilliant future possibilities, is dynamically expressed, adding symbolism and strength to the company.

The thick line extending upward symbolizes freedom and creativity, and the letter "R" in white represents the expansion of the entire group.